Built by a Massage Therapist Who Did It

The Instagram Strategy That Gets Massage Therapists Booked.

Stop posting generic captions that go nowhere. Get a Reels-first content system built around your voice, your practice, and your clients — by someone who built it in their own business.

Join Now — $37/mo Get 7 Free Reel Ideas First

✓ Just $37/mo · cancel anytime, no contract

10K+
Instagram Followers
Built Organically
1,000+
Sessions Delivered
by the Founder
122+
Five-Star Reviews
on Google
$145
Starting Rate Achieved
Through Instagram
"I built my entire client base through Instagram." | "The same strategy I used in my own practice." | "No guesswork. Just what works." - Richard Caouette, Serenity Mobile Massage LLC
Premium massage studio
Sound Familiar?

You Know Instagram Matters.
You Just Don't Know What to Post.

😩

You spend an hour staring at a blank screen

Every week, you sit down to post something and end up doing nothing. The ideas never come when you need them, so you put it off again.

📋

You've tried generic content subscriptions

You paid for a service that sent you 30 captions a month. The same captions every other subscriber got. You posted them. Nothing happened.

👻

Your Reels get views but no bookings

Maybe you do post Reels sometimes - but they don't convert. No calls to action, no strategy, no framework behind them. Just vibes.

🌀

You're too busy running your practice

You have clients to serve, rooms to set up, sessions to prep. Marketing is always the last thing on the list. And the last thing gets skipped.

Here's What the "Easy" Solution Actually Looks Like

We looked inside the leading massage content subscription and pulled out a real example of what members get every single month. Every single subscriber. All of them. Same words.

What Generic Content Subscriptions Actually Deliver
Day 1 caption (sent to every subscriber, word for word):
"June is Men's Health Month, making it the perfect time to focus on recovery, stress relief, and overall wellness. Regular massage can help reduce muscle tension, improve circulation, and support long-term physical and mental health. #massage #men #focus"
❌ No hook. No call to action. No first-person voice. No Reels concept. No strategy. And 500 other therapists just posted the exact same thing.
The Difference

Strategy. Not Just Content.

Massage Content Academy does not sell you captions. It sells you the framework that makes content work - built on three pillars that cover every stage of the client journey, every time.

1
Pillar 1

Education and Authority

Content that teaches something valuable, positions you as the expert, and earns the save and share. This pillar builds the trust that gets people to book a stranger into their home.

Example hook: "Most people think massage is just for sore muscles. Your nervous system would disagree..."
2
Pillar 2

Real Results and Social Proof

Client stories, behind-the-scenes, and your 5-star reviews doing the selling for you. Turns your existing credibility into content that converts followers into clients.

Example hook: "She had neck pain for 6 months. After one session with me, here is what happened..."
3
Pillar 3

Lifestyle and Aspiration

The emotional content that grows your following because people share it. Speaks directly to who your ideal client wants to become - not what massage is.

Example hook: "If you cannot remember the last time you truly relaxed, this is for you..."
Every Month

Everything You Need to Show Up Consistently

📅

30-Day Reels Strategy Calendar

Every post planned with a specific concept, hook, and CTA. Mon-Sat, two posts per day. No more blank-screen days.

🎣

Scroll-Stopping Hooks for Every Post

The exact opening line or visual designed to stop someone mid-scroll. Written for your audience, not a generic audience.

📝

First-Person Reel Scripts

Not generic captions. Actual video scripts written in your voice - warm, personal, knowledgeable. Read it, hit record. Done.

🎨

Canva Graphic Templates

On-brand visuals customizable to your colors and logo. Designed for Reels covers and static posts - no design skills needed.

🚀

Weekly Viral Concept

One high-potential, share-worthy Reel idea per week. Bold concept, full hook, and exactly why it will spread beyond your current audience.

🎯

CTAs That Actually Convert

Every piece of content ends with a purposeful call to action tied to your booking goals - not just "like and follow."

📊

Strategy Spreadsheet

All hooks, scripts, and CTAs in one Excel file. Upload to your scheduler in one sitting, then you are done for the month.

🎓

Monthly Strategy Briefing Video

Richard walks you through the month's themes, the WHY behind the strategy, and what to prioritize. Not just content - understanding.

📱

Free Kneadmassage App $15/mo included

Full access to the Kneadmassage app (kneadmassage.app) bundled free with your membership — the tool to run and grow your massage practice.

Included Free — A $297 Value

Plus 6 Full Bonus Courses

Your monthly content fills your feed. These 6 courses — 39 lessons in total — grow every other part of your practice. They're unlocked the moment you join, at no extra cost.

📈

Google & Instagram Ads 9 lessons

Run profitable Meta and Google ads to fill your schedule with paid traffic — setup, targeting, creative, budgets, and scaling.

🎯

Become the Go-To Expert 6 lessons

The story & positioning psychology that turns followers into clients and makes you the obvious choice in your area.

📅

Booking & DM Conversion 6 lessons

Turn followers and "I'm interested" DMs into booked appointments — reply scripts, link-in-bio setup, and a simple booking flow.

🎬

Reels Filming & Editing 6 lessons

Shoot and edit scroll-stopping Reels with just your phone — lighting, framing, CapCut, captions, and trending audio.

⭐

Reviews & Referrals Engine 6 lessons

A repeatable system to collect Google and Instagram reviews and generate word-of-mouth referrals on autopilot.

📍

Local SEO & Google Profile 6 lessons

Rank on Google Maps for "massage near me" and turn local searches into bookings — completely free traffic.

All 6 courses — 39 lessons, a $297 value — included free with your $37/mo membership.

Richard Caouette, founder of Massage Content Academy
Your Instructor

I Did Not Learn This in a Marketing Course

I am Richard Caouette, the owner of Serenity Mobile Massage LLC in North Reading, MA. I built my practice the hard way - by figuring out Instagram while also running a full client schedule, driving to sessions, and building everything from scratch.

I did not hire a social media manager. I did not buy a generic content subscription. I built a real strategy, tested it on my own account, and watched it work. 10,000 followers. A fully booked schedule. A practice charging $145 per hour for mobile in-home massage.

This is not theory. This is the exact system I use every month in my own business. I am packaging it so you do not have to spend two years figuring it out the way I did.

10K+
IG Followers
1,000+
Sessions Delivered
122+
Five-Star Reviews
$145/hr
Mobile Rate Achieved
Simple Pricing

One Membership. Everything Included.

Get the entire done-for-you system for one locked-in price - month-to-month, cancel anytime.

Founding Member
The Inner Circle
Full Done-For-You Membership
$37/mo

Everything you need to fill your schedule from Instagram - scripted, scheduled, and ready to film. Cancel anytime; your $37 founding rate is locked for as long as you stay active.

Join Now — $37/mo
  • 60 done-for-you Reel scripts in Month 1 (hook, body & CTA)
  • Daily-options posting calendar - 5 choices per posting day
  • Ready-to-paste Instagram caption for every Reel
  • 100-line hook bank + 47 proven CTAs
  • 5 viral Reel concept formats
  • 25 customizable Canva cover templates
  • Free Kneadmassage app ($15/mo plan) included — full access bundled at no extra cost
  • 6 bonus courses ($297 value) included free — Ads, Booking, Reviews, Reels, Local SEO & Positioning
  • A fresh content pack every month
  • Keep every past month while your membership is active
  • Direct email support from Richard

Billed monthly. Cancel anytime. Founding Member pricing is limited - your $37 rate is locked permanently. Questions? Email support@kneadmassage.app

Massage therapist in her studio

What Early Members Are Saying

★★★★★

"I tried three other content subscriptions before this. They all sent me the same boring captions that could have come from anyone. Richard's system is the first one that actually sounds like me. I booked 4 new clients in my first month."

JM
Jessica M.
Mobile Massage Therapist, Boston MA
★★★★★

"The hooks alone are worth the price. I used to stare at a blank screen for an hour trying to figure out what to say in the first 3 seconds. Now I just open the calendar, pick my post, and hit record. My Reels views went from 200 to 4,000 average."

DK
David K.
Sports Recovery Therapist, Providence RI
★★★★★

"I was skeptical because I had been burned by generic content before. But Richard is an actual massage therapist - he knows what clients actually respond to. My first month I gained 800 followers and had 3 DMs about booking. Real results."

SL
Sarah L.
Independent Massage Therapist, Salem MA

Questions? Answered.

Do I need to be on camera for this to work?
Most of the Reel concepts do involve speaking to camera - because that is what builds trust with clients. But each month includes concepts that work without your face: text-over-video, hands-on-body footage, voiceover formats. You can start without being on camera and work up to it.
Is this only for mobile massage therapists?
No. The strategy works for any massage practice - mobile, spa, sports recovery, women's wellness, or general. The three-pillar framework applies universally, and the hooks, scripts, and captions are written so you can tailor them to your focus and your voice.
How is this different from other massage content subscriptions?
Other subscriptions send generic captions that every subscriber posts word-for-word. We researched the leading competitor and found their content had no hooks, no CTAs, and no Reels strategy. We build hooks, scripts, and viral concepts from the ground up - designed for Reels, personalized to your voice, and structured around a three-pillar framework that builds toward bookings.
How much time does this take each week?
Members who batch their content report spending 2-3 hours per week on all their Reels. You get everything pre-planned - you just need to record and upload. The strategy spreadsheet lets you schedule everything in one sitting at the start of the month.
What do I get access to when I join?
Everything unlocks the moment you join - all of Month 1, the 6 bonus courses, and your free Kneadmassage app access. Your $37/mo founding rate is locked in for as long as you stay active, and you can cancel anytime.
Can I cancel anytime?
Yes. All plans are month-to-month. Cancel anytime and you keep access through the end of your billing period. No contracts, no drama.
What if I am just starting on Instagram and have very few followers?
This is designed for therapists at every stage. The Reels format specifically helps newer accounts grow faster than static posts ever could. Many members start at under 500 followers and see significant growth within 60-90 days of consistent posting.

Your Competitors Are Posting the Same Thing. You Do Not Have To.

The massage therapists who build real audiences on Instagram are not the ones who post the most. They are the ones who post with strategy, voice, and a reason for every word. Let me show you how.

Join Now — $37/mo
🔒 $37/mo · cancel anytime · no contract.